Theorem Partners needed a brand identity built from scratch for a UAE/London executive recruitment firm working with senior clients, the kind of positioning that couldn't get away with generic recruiter branding like arrows and people icons.
Rather than default to those clichés, I explored a mathematical visual language, working through monograms and non-text marks built around mathematical elements, since executive search is fundamentally precision work: matching the right person to the right role. That concept carried through the full identity.
I presented several directions so the client could give feedback early, then delivered the logo and mini style guide working solo and directly with the founder. This project later extended into designing creatives for his tailoring company.
Figma
Adobe Illustrator
