A new storefront for Cloud Castle, a women's fashion label. The site is a castle you climb down through: sky and clouds, a balcony railing, the pearl room of products, the founder's two arches, another balcony, the newsletter, and the plum foundations in the footer.
Designed in Figma and built as a custom storefront, with Shopify handling products and checkout.
Shop page
Product page
Homepage on mobile
Shop on mobile
Product page on mobile
Our Story page
New brand elements for the site: balcony railings and balusters, pointed and round arches, oval frames, sparkles, the castle outline that frames every page, and the scalloped footer.