B1 Properties

B1 Properties is a Dubai luxury real estate brokerage selling some of the city's most exclusive addresses, from signature villas on Palm Jumeirah to branded residences like Bvlgari Mansions on Jumeirah Bay Island.

I was brought on as interim design support while they hired a graphic designer, to elevate their branding as their in-house designer was leaving. Their existing templates were consistent, but they'd started to feel outdated and didn't read as recognizably B1. There was also a functional gap: no carousel format existed, and nothing was editable, so every new post needed a designer to build it from scratch.

In under a week, I designed a new set of Figma templates across multiple formats, including carousels, and made them fully editable so their team could keep the brand running without a full-time designer. For the visual direction, I looked to architecture: B1's own logo already features an arch, so I pulled that shape through as a recurring element across the templates, tying the new system back to both their brand mark and the architectural character of the properties they sell.

The result is a template system that reads as more recognizably B1, covers more content types than before, and doesn't depend on a designer to keep running.

Alongside the posts, carousels and Stories, I put together a playbook covering eight UAE occasions, audited the live website against reference sites and helped redesign its weakest elements, and produced a design assessment for Bvlgari Mansions with a mood board, color and type system, and five layouts.