The old B1 Properties company profile didn't match the brand's ultra-luxury positioning at a design level. Pages leaned on dense paragraphs, small decorative line motifs that felt like leftover template flourishes, and photography boxed into standard blocks instead of leading the page.
After
The new profile breaks the same content into shorter, more scannable passages and lets photography lead each page. Bold pull quotes give key statements, like the CEO's message, real weight, and B1's own arch motif now runs through the design as large architectural shapes behind key photography, instead of the small line work before. The result reads as premium and considered rather than templated.
Figma