Quotify is an AI-powered platform I co-founded, and my role was owning the design and creative side end to end. That meant the brand identity, all the UI/UX and front-end work for the product itself, and any physical creative we needed along the way, merch, poster printing, whatever came up.
Treating design as core to the product rather than an afterthought meant the brand stayed consistent whether someone was using the product or reading up something we'd printed for the final presentation.